How to Hire a Brand Manager
A brand manager plays a pivotal role in shaping and maintaining a company’s brand reputation and image. This individual serves as the guardian of the brand, ensuring that every marketing…
Brand Manager: Definition, Role and Job Description
What is a Brand Manager? A brand manager is a professional responsible for developing and maintaining a certain image for a brand or product. Brand managers work with a variety…
What Is Brand Management? Requirements, How It Works, and Example
What Is Brand Management? Brand management is a function of marketing that uses techniques to increase the perceived value of a product line or brand over time. Effective brand management…
Facing impending layoffs, take time to improve your personal brand, format your resume
Dear Sam: I will lose my job in a couple of months due to upcoming layoffs. Thankful to have a little notice to prepare for a transition, I am considering…